We provide customized education programs to support multidisciplinary healthcare transformation programs with the goal of improving health-system outcomes.

Clinical Department Solutions

Consolidating value-based outcomes per hospital department like Radiology, OR and ICU into the skills and learnings required to achieve them. Solutions focus on analyzing the complete patient journey and care pathway, determining required skills and gaps, and creating a team-based development program.

Rural Health Solution

Skill building to expand midwife capability and nurse capability in the maternal-infant health context has proven to be critical. Approximately 60 million births each year occur in settings other than health facilities, and 52 million of these births take place without the support of a skilled birth attendant, exponentially increasing the risks imposed on both the mother and the infant. Women, particularly in developing countries and rural areas, face three delays when it comes to prenatal care:

  1. delay in seeking care (inability to identify complications, lack of education on risks, unskilled homebirth attendants)

  2. delay in reaching care (last minute transit arrangements, extraordinarily long transit times, no life support during transit), and

  3. delay in receiving care (under-resourced care facilities, little integration with antenatal care).

GE Healthcare has been evaluating how appropriate ultrasound technology and training provided to midwives can help overcome these challenges. Ultrasound technology such as Vscan, a portable hand-held device about the size of a mobile phone, holds the potential of bringing obstetric scanning to mothers who need it most regardless of the remoteness of their location. Preliminary assessments by researchers have concluded that properly trained midwives can competently perform obstetric ultrasound, that portable ultrasound functions well in remote primary care clinics, and that ultrasound mobilizes mothers to seek care early in their pregnancy. In Tanzania, healthcare providers with no previous training on basic radiology skills were taught to operate hand-held ultrasounds through a mix of theory and practical sessions. During the theoretical sessions, methods of training included PowerPoint presentations, lectures, group discussions, and question-and-answer sessions. Practical sessions included demonstrations, use of sample images, and hands-on practical sessions.

Breast Cancer Screening Solution

Breast cancer is a disease that affects women the worldover. Ease of access to screening facilities and consulting services –not only in terms of physical accessibility, but also with regard to obtaining information about breast cancer – is critical. In 2012, the Ministry of Health of the Kingdom of Saudi Arabia partnered with GE to develop a program to provide ready availability of suitable breast cancer screening facilities to the wider community, and to address the need to generate awareness for the disease and the benefits to be gained from early detection. Key elements of the solution included:

  • Breast cancer information call center with specially trained staff offering an efficient screening appointment and recall service

  • Mobile clinics serving local communities

  • Dedicated Women’s Health Screening Clinics in two Riyadh shopping malls

  • Extensive advertising and PR campaign to increase awareness for the need for breast cancer screening and detection

  • A well-trained, specialized and sustainable workforce

  • IT system supporting the overall process

To promote patient awareness, a targeted campaign was developed to tackle the taboo surrounding breast screening and to highlight the importance of early detection and treatment. Research had indicated that many younger women would potentially encourage their mothers to undergo screening. For this reason, a mother and daughter theme formed the focus of the campaign. Due to the younger and more digitally aware target audience online platforms – social media websites in particular - played a key role in delivering the message. A dedicated breast cancer microsite was developed. The campaign also used traditional print media, billboard, and light box signage in the shopping malls to promote the program and its goals. This was supported by events and PR activities in the form of media partnerships and media roundtables. To ensure program quality and develop capabilities, a tailored suite of training courses was designed, developed and delivered prior to the launch of the program. Over 100 staff involved in the program – radiologists, mammographers, call center agents, receptionists and GPs alike – attended specialized training programs with over 150+ hours of training provided. Courses were tailored to the individual roles in the program. On the job-training and train-the-trainer type courses were also delivered by clinical instructors from leading healthcare organizations. Since inception, over 20,000 women have now been screened for breast cancer through this Riyadh-based program.

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